Books I always have in reach.
The Hero and the Outlaw
– Margaret Mark, Carol S. Pearson
Start with Why
– Simon Sinek
My Life in Advertising/ Scientific Advertising
– Claude C. Hopkins
A Smile in the Mind
– Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury
Story Wars
– Jonah Sachs
Brand Thinking and Other Noble Pursuits
– Debbie Millman
Meggs History of Graphic Design
– Philip B Meggs, Alston W Purvis
Ways of Seeing
– John Berger
Story
– Robert McKee
Several Short Sentences on Writing
– Verlyn Klinkenborg
Dreyer’s English
– Benjamin Dreyer
Primer of Visual Literacy
– Donis A Dondis
A technique for producing ideas
– James Webb Young
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