Crafting boutique hotel experiences

Charlestowne Hotels // Brand Strategy

Organizing home organization

ClosetMaid // Brand Strategy & Collateral

Writing for the global leader
in eye health

Johnson & Johnson Vision // Ghostwriting & Internal Comms

Shaping the brand idea for an
English-inspired neighborhood bar

*Freelance  // Posting House // Brand Strategy & Launch PR

Running a publishing company

*Passion Project // Bridge Eight Press // Brand & Operations

Positioning a new kind of
productivity software

*Freelance // HourStack // Content Strategy & UX Copywriting

Building awareness for a 750+
location fitness franchise

9Round Kickbox Fitness // National Ad Campaign

Selling 1/4 lb. hot dogs, all summer long

Enmarket // Regional Ad Campaign

Making little heroes famous 

Southeastern Guide Dogs // National PSA Campaign

Defining a brand that transforms
lives in NE Florida

Catholic Charities // Brand Strategy & Writing

Using a content-first approach to
build better digital experiences

EDC of Sarasota County, Brightway Insurance, Rayonier, Jacksonville Transportation Authority // Content Strategy, Content Development, UX Copywriting